New automobile manufacturing forces are pouring in, and the automobile industry performs well in the overall economy. Entrepreneurs and harness engineers are thinking about how to actively deal with the automobile harness industry and obtain a greater share.

1. The competition of traditional automobile harness is fierce

The development of automobile harness industry highly depends on the development of automobile industry. At present, most automobile manufacturers at home and abroad have their own complete and mature automobile supply chain. In terms of wire harness, the combination of wire harness manufacturers and automobile enterprises is closer, complementary and mutually supportive. Therefore, relying on strong automobile enterprises is of great significance to automobile harness enterprises. At present, the global automotive wiring harness industry is highly monopolized. Yazaki, Sumitomo Electric, Delphi, Lenny, Guhe, Lear and other multinational giants have divided most markets.

In the domestic market, joint ventures or wholly foreign-owned enterprises also occupy most of the share and become the main force in the development of China's automobile harness industry. Delphi, Yazaki, Sumitomo, Fujikura, Guhe, Lear, Lenny and other major multinational automobile harness enterprises in the world have established joint ventures and wholly-owned enterprises in China. Chinese enterprises have become important production bases for these multinational companies. Among them, Sumitomo Group, Yazaki General Industry Co., Ltd., Delphi and Lenny account for more than 75% of the world market. China's local wire harness industry has a large number of manufacturers and small scale. At present, there are thousands of wire harness manufacturers in China. The concentration of wire harness manufacturers is low and the competition is fierce. The top 10 wire harness manufacturers account for only about 20% of the market share. Most domestic automobile wire harness manufacturers only supply to domestic automobile manufacturers, and only a few domestic automobile wire harness manufacturers such as Jinting wire harness can enter the list of joint venture automobile brand suppliers.

2. The harness of new energy vehicles has broad prospects

With the rapid popularization of new energy vehicles and supporting equipment, China's pure electric and plug-in hybrid vehicle industry has become a world leader. Driven by industrial policies, the development of new energy vehicles is unstoppable. With the rise of new energy vehicles and automotive intelligent networking, the working environment of automotive harness has changed from low voltage to high voltage and high current. The change of working environment puts forward higher requirements for the transmission capacity, mechanical strength, insulation protection, electromagnetic compatibility, anti-interference and body weight of automotive harness, This also makes the production process requirements and quality requirements of automobile harness change, and the market prospect of new energy automobile harness can be expected.

3. The price competition of domestic wire harness factories has become the main means of marketing

At present, although there are many domestic automobile harness manufacturers, most of them have small scale, weak R & D capacity, backward production equipment, low quality grade and single supporting models, forcing price competition to become the main means of marketing. As one of the supporting industries of the national economy, macroeconomic fluctuations, especially in 2020 affected by the epidemic and the market downturn, will also have a great adverse impact on enterprises.

New energy vehicles are an important development direction of the market and have good development prospects, but there is great uncertainty for new energy customers. When striving for new energy vehicle customers, the company will also do a good job in customer risk identification.

From the second half of 2020, the main engine plant will stop production due to chip shortage. If the chip supply is not solved in time, it will have a great impact on the automotive industry. At present, OEMs will use chips in best-selling models to minimize the impact. As an auto parts enterprise, it should timely analyze and communicate with customers, control inventory and cost, and minimize the impact.